B2B SaaS brand · Measurement & Evaluation
Proving the bottom-line impact of a major football sponsorship for a B2B SaaS platform as it seeks to grow market penetration.
Global rights holder · Effectiveness Transformation
Creating a sponsorship effectiveness roadmap for a global rights holder, identifying the steps required to enhance people, process, tools and technology to improve conversion and retention rates.
Rights holder · Sponsorship Strategy
Go-to-market strategy for a rights holder seeking a new title partner, from segmentation to targeting, positioning and tactical planning across the full marketing mix.
Rights holders · Training
Training workshops for rights holder sales and partnership management teams to make the shift from inventory providers to marketing partners.
Brands · Training
Training workshops for brand-side sponsorship teams on applying the principles of marketing effectiveness throughout the sponsorship lifecycle.