Box Count is the sponsorship effectiveness consultancy

We help brands, rights holders and agencies make more confident sponsorship decisions (and defend them to the people who hold the budget) by applying the evidence-based thinking that transformed marketing effectiveness.

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The deal is just the start

Signing the contract doesn’t create value. Designing for effectiveness does.

We work across the full lifecycle of a sponsorship, from defining what it should achieve to designing how it comes to life and measuring what it actually did.

Sponsorship Strategy

Aligning sponsorship to growth

Defining what sponsorship should do for a business (brand, sales, or both), building the plan to do it, and the KPI framework to hold it accountable.

Activation Planning

Designing for commercial outcomes

Designing how a sponsorship comes to life, from core creative ideas to integrated channel plans, with every decision backed by evidence of what works.

Measurement & Evaluation

Identifying impact

Working with your data to understand what your sponsorship actually did for the business.

Effectiveness Transformation

Embedding a culture of effectiveness

Auditing how your organisation approaches effectiveness, with a clear roadmap to close the gaps.

“Rory took the time to understand the challenges our partnership team faces. He brought new stimulus, insight and brand-side ways of thinking and measuring impact. It immediately developed the team’s understanding of what partners want and how to deliver it.”

Sarah KendallCommercial Director, The Football Association

“Rory is bringing some much-needed rigour to an area that’s had too little for too long. His synthesis of advertising’s research approaches with sponsorship case study data is a game-changer, and is already shedding new light on how to plan and optimise sponsorships.”

Andrew TindallChief Growth Officer, System1

“What Rory is creating is the best out there - this is what is needed to channel all the creativity and passion that’s pouring into sponsorship in a direction that will create way more positive impact for rights holders, brands and fans.”

Sul AhmadStrategy Partner, FIFA, BMW, Just Eat

Founder-led. Designed to scale.

Box Count was founded by Rory Natkiel, the UK’s leading authority on sponsorship effectiveness.

Supported by a network of senior strategists, data scientists and creative partners, matched to what each project needs. Senior people on every project. No fat on your budget.

Meet Rory