Box Count is led by Rory Natkiel ​​​

 

Rory founded Box Count to apply marketing science to sponsorship and raise the standard of sponsorship effectiveness.

 

He has spent two decades advising brands and rights-holders on brand strategy and multichannel marketing. His work has shaped global partnerships across sport, fashion and entertainment, helping clients to define the commercial role of sponsorship beyond visibility.

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Rory is the founder of the Sponsorship Effectiveness Forum and author of The Sponsorship Effect, the most comprehensive statistical analysis of sponsorship case studies to date, coded to established marketing effectiveness standards.

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He works at the point where sponsorship strategy, integrated comms planning and marketing effectiveness meet, helping organisations make clearer, more confident decisions about how sponsorship drives commercial growth.

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Founder-led. Designed for scale.

 

Box Count operates as a founder-led specialist agency.

 

We work closely with a trusted network of senior strategists, analysts and creative partners, assembled according to the needs of each engagement. This ensures clients benefit from deep expertise without unnecessary overhead.

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Why this matters

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Sponsorship effectiveness requires intellectual rigour and commercial discipline. It demands understanding not just rights and activation, but how marketing works.
 

Box Count exists to bring that discipline to sponsorship.