12 questions, no sign-up. You’ll get your position on the ladder and the questions worth asking next.
- 1Inventory Seller
- 2Service Provider
- 3Marketing Partner
- 4Business Partner
- 5Industry Leader
Every rights holder operates somewhere on this scale. The five levels reflect how partnerships are structured, priced, measured and grown, from inventory sales at the bottom to a mature operating model at the top.
Where you sit shapes the commercial outcomes available to you: the price you can hold in renewal conversations, the evidence you can put in front of a sponsor’s CFO, and the speed at which you can expand existing partnerships rather than chase new ones.
Built by Box Count, applying more than 15 years of senior brand-strategy experience across sport, culture and entertainment to how rights holders run their partnerships function.
Question 1 of 12
Level of 5
- 1Inventory Seller
- 2Service Provider
- 3Marketing Partner
- 4Business Partner
- 5Industry Leader
The questions worth asking
A self-assessment can place you on the ladder. Understanding exactly why you’re there, and what it would take to move, requires a more structured look. These are the questions the Box Count effectiveness audit is designed to answer.
If you can answer all of these, you probably don’t need us. If even one makes you pause, it’s worth a conversation.