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Privacy Policy

Box Count Ltd

Last updated: 11 March 2026

 

Who we are
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Box Count Ltd (“we”, “us”, “our”) is a limited company registered in England and Wales. Our registered company number is available on request. Our website is www.boxcount.co. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Box Count Ltd is the data controller.

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Contact: rory@boxcount.co

 

What data we collect

 

We may collect and process the following personal data:

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  • Information you provide via our contact form: first name, last name, email address, company name, and the content of your message.

  • Information you provide by emailing us directly at rory@boxcount.co, including your name, email address, and the content of your correspondence.

  • Technical data collected automatically when you visit our website, including your IP address, browser type, operating system, referring URL, pages visited, and time spent on those pages.

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This data is collected through cookies and similar technologies operated by our website platform, Wix.

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How and why we use your data
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Responding to enquiries 

When you contact us through our contact form or by email, we use your personal data to respond to your enquiry and, where relevant, to discuss how we might work together. The legal basis for this processing is our legitimate interest in responding to business enquiries (Article 6(1)(f) UK GDPR).

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Website analytics

We use data collected through our website platform to understand how visitors use our site and to improve its content and performance. The legal basis for this processing is our legitimate interest in maintaining and improving our website (Article 6(1)(f) UK GDPR).

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Marketing 

We will only send you marketing communications if you have given your explicit consent or if we have an existing business relationship with you and the communications relate to similar services. You can opt out of marketing communications at any time by contacting us at rory@boxcount.co. Where consent is required, the legal basis is Article 6(1)(a) UK GDPR. Where we rely on legitimate interest, the legal basis is Article 6(1)(f).

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Cookies
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Our website is hosted on the Wix platform, which uses cookies and similar technologies to operate, secure, and analyse the use of the site.

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These may include:

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  • Essential cookies required for the website to function.

  • Analytics cookies used to understand how visitors interact with the site.

  • Functional cookies that remember your preferences.

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You can manage your cookie preferences through your browser settings or via any cookie consent mechanism displayed on the site. For more information about how Wix handles cookies, please refer to the Wix Privacy Policy at www.wix.com/about/privacy.

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Third-party services
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Our website contains links to third-party services, including:

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  • Substack (thesponsorshipeffect.substack.com), where we publish a newsletter. If you subscribe, Substack will collect and process your data in accordance with its own privacy policy.

  • LinkedIn (linkedin.com/company/box-count), where we maintain a company page. LinkedIn processes data in accordance with its own privacy policy.

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We are not responsible for the privacy practices of these third-party services. We encourage you to read their respective privacy policies before providing them with your personal data.

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Who we share your data with
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We do not sell your personal data to third parties.

 

We may share your data with:

  • Our website hosting provider, Wix, which processes data on our behalf in order to operate the website and contact form.

  • Professional advisors (such as accountants or legal advisors) where necessary for the operation of our business.

  • Law enforcement or regulatory bodies where we are required to do so by law.

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International transfers
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Wix may process data outside the UK and European Economic Area. Where this occurs, Wix relies on appropriate safeguards including Standard Contractual Clauses. For further details, please refer to the Wix Privacy Policy.

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How long we keep your data
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We retain personal data collected through the contact form and email correspondence for as long as is necessary to fulfil the purpose for which it was collected, or for as long as we have an ongoing business relationship or legitimate reason to retain it.

 

As a general guide:

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  • Contact form submissions and email correspondence: retained for up to two years after our last interaction, unless there is a continuing business relationship.

  • Website analytics data: retained in accordance with Wix’s data retention policies.

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We review retained data periodically and delete data that is no longer necessary.

 

Your rights
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Under the UK GDPR, you have the following rights in relation to your personal data:
 

  • The right to access the personal data we hold about you

  • The right to ask us to correct inaccurate or incomplete data

  • The right to ask us to delete your data in certain circumstances

  • The right to ask us to restrict the processing of your data in certain circumstances

  • The right to object to the processing of your data where we rely on legitimate interest

  • The right to data portability in certain circumstances.

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To exercise any of these rights, please contact us at rory@boxcount.co. We will respond within one month of receiving your request.

If you are not satisfied with how we have handled your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

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Changes to this policy
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We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.

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