The Sponsorship Effect

​

Published in November 2025, The Sponsorship Effect is the most comprehensive statistical analysis of sponsorship effectiveness to date.

 

The study examined 92 global case studies, coded to IPA-style standards to assess business, brand, behavioural and intermediate effects.

​

The findings are clear:

High-performing sponsorships set commercial objectives, integrate multiple activation channels, and use more data sources to measure clear KPIs.

​

Lower-performing partnerships rely on exposure metrics, measure inconsistently and struggle to connect what they're doing to commercial results.

​​

Box Count uses these findings - and Rory's ongoing research - to design sponsorships that deliver results you can measure and defend.